LotRival · Pricing Intelligence

Where are you priced relative to the lot down the street?

Real dealer names. Real inventory. Real prices. Real dealer-added fees broken out. Across MarketCheck, Cars.com, AutoTrader, eBay, CarGurus. Find out in 30 seconds whether you’re winning, losing, or asleep on a unit.

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$249 / month solo. Team $499 (5 users + alerts). No contracts.
lotrival.com / scan
Scanning
Searching
2024 Ram 2500 Laramie · 25mi from 37075
Market Avg
—
Marketcheck Cars.com AutoTrader eBay
DealerPriceFeesMiDist
Market scan · real dealers, deduped by VIN Idle
6+ Sources merged
30s Search to answer
90 Day price history
VIN Dedupe key
How It Works

Search. Scan. Strike.

01

Search

Make, model, trim, ZIP, radius. MarketCheck fires first. Fallbacks fire if needed.

02

Scan + dedupe

Same VIN across sources merges to one row with all source badges. No double-counting.

03

Fees pulled

Background scrape on each dealer’s site for doc, dealer, prep, advertising fees. Cached 60 days.

04

Position

See your row vs market avg. Sold flag on VINs missing 10+ days. Trend chart for repeat searches.

Dealer Fees Broken Out

The advertised price isn’t the price. We show the real one.

Doc fees, dealer adds, advertising fees, prep, recon. The fees competitors hide in fine print are surfaced as a separate column. True cost per unit, side by side.

Per-dealer fee profile. Cached 60 days. Refreshed weekly.
True cost calculation. Price + all dealer adds = what the buyer actually pays.
Sortable + exportable. CSV, branded PDF, copy-paste to your morning meeting.
Sold detection. VINs missing from market for 10 days mark sold and gray out.
lotrival.com / dealers / crown-motors
Updated 2d ago
CROWN MOTORS
Confidence: High · 6 mi away · 142 units in stock
Dealer-Added Fees
Doc fee$599
Dealer prep$295
Advertising$199
Reconditioning$495
Total dealer adds$1,588
True cost on the F-150: $32,400 advertised + $1,588 = $33,988
Dealer fee profile · pulled from dealer site, cached 60 days High Confidence
Pricing

Two tiers. Both with alerts.

Solo
$249/mo

For one used-car manager.

  • Unlimited searches
  • 3 saved searches w/ alerts
  • Price history (90 days)
  • Dealer fee profiles
  • CSV + PDF export
Start Solo →
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Team
$499/mo

For multi-store and used-car departments.

  • Up to 5 users
  • Unlimited saved searches
  • Email + SMS alerts
  • Multi-rooftop comparison
  • Dealer fee profiles
  • API + CSV + PDF export
Start Team Trial →

Stop guessing. Start pricing.

Tell us your top 3 turnover units. We’ll run them on the call and you’ll see exactly where you stand vs the dealers in your market.

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