Vendor Extortion Calculator

How much are you actually paying?

Slide your way through your current dealer-tech bill. We’ll add it up. Then we’ll show you what the same stack costs at VirtualGSM. Honest math. No fine print.

Website & Digital
Website Vendor Dealer.com / DealerOn / Sincro
$1,800
Social / Content Service OEM-syndicated or third-party
$1,200
Paid Search / Display Agency management fee (not ad spend)
$1,500
Sales Floor & CRM
CRM VinSolutions / DealerSocket / ELEAD
$1,400
Sales Desk / Pencil Tool ProMax / Dealertrack desking / spreadsheets
$800
Sales Log / Pay-Plan Software Most dealers don’t have this. They use a composition book.
$0
Inventory & Pricing
Inventory Management vAuto / FirstLook
$1,800
Pricing Tool / Market Intel vAuto Pricing / Stokes Toyota
$600
Used-car Sourcing Tool Most buyers grind Craigslist + FB by hand
$0
Ops & Back Office
CIT / Title / Warranty Tracking Spreadsheets are free, sort of.
$0
You’re paying today $9,100
$109,200 per year · per rooftop
Same stack at VGSM $5,195
$62,340 per year · per rooftop
You’d Save / Month
$3,905
$46,860 in your pocket every year, per rooftop
VGSM Stack You’d Get
Total$5,195
Stop the Bleeding →

No contracts. No setup fees. Bring your spreadsheet, we’ll import it.

How we got those numbers.

VGSM pricing is on every product page. Vendor estimates are based on published rate cards, RFQs we’ve seen on dealer GroupMes, and the sales emails our customers forwarded us before they switched.

Why these vendors?

These are the names that show up on 90% of dealer income statements. We don’t list everyone — just the categories most stores actually pay.

Why VGSM is cheaper

No per-seat fees. No 36-month contracts. We don’t pay sales kickbacks to the OEM. And we built it ourselves — no licensing layer in the middle.

What you give up

Honest answer: a salesperson who buys you steak dinners. The trade-off is half the bill, faster software, and people who’ve actually penciled deals.

Bring the calculator to your demo.

Send us the screenshot of your numbers. We’ll do an honest line-by-line comparison on the call. If we can’t save you money, we’ll say so.

Book the Call →