Websites That Sell · Web

Your website should move at the speed of retail.

If it takes a vendor ticket to change a banner, you don’t own your website. You rent it. We fix that. Sub-second loads. Promo manager you actually run yourself. Call tracking on every page. No 3-year contract.

Free Website Leak Audit See it work
$1,500 / month all-in. Build, host, change anything anytime.
page-speed-test · same dealer, two sites
Comparing
Typical Vendor Site 0.0s
VirtualGSM Site 0.0s
4.2 seconds saved on every page view. That’s the difference between bouncing and converting.
Page speed test · same dealer, two builds Lighthouse 100
100 Lighthouse SEO
1.2s First paint
0 Vendor tickets
M2M Contract
The Reality

Your vendor built it. Your vendor owns it.

Dealer.com, DealerOn, Sincro. Same template. 900 other stores. And you need a ticket to change a banner. We’re different.

Promo Manager

Change a special, swap a banner, push a new offer. You do it. From a phone. In 90 seconds.

Landing Page Factory

Custom landers for every campaign, every model, every event. Ship a new page in 24 hours.

Conversion Plumbing

Forms wired to your CRM. Calls tracked, recorded, attributed. Real reporting on real outcomes.

Speed + Local SEO

Sub-second loads. Schema on every page. Local pack optimized. Lighthouse 100s across the board.

Inventory Feed

Direct from your DMS. Live photos, prices, specials. Filter, sort, search like the buyer expects.

Reporting

Calls. Leads. Appointments. Cost per result. Not impressions. Not vibes. Actual outcomes.

The First 30 Days

Discovery week. Build week. Live week.

No 6-month engagements. No quarterly retainers before you see a result. We move at the speed of retail because that’s how dealers actually work.

Days 1-7. Discovery: brand, inventory feed, CRM hookup, call-tracking phone numbers.
Days 8-21. Build: home, model pages, landing factory, promo manager, content migration.
Day 22-30. Launch: DNS cut, monitoring, your team trained, first reporting cycle live.
Month 2+. Iterate. Ship. Test. Report. Repeat.
your-site.com / admin / promos
Editing
Active Specials
Memorial Day Truck Sale
Live since 8:14 AM · 2,318 views today
Live
$0 Down on F-150 XLT
Scheduled for tomorrow 6:00 AM
Queued
Tax Refund Event
Ended 4 days ago · 412 leads
Archived
Last edit: 18 min ago by GM + New Special
Promo Manager · ship a special in 90 seconds No tickets
Accessibility

Built to WCAG 2.1 AA. Not patched with a widget.

ADA dealer-website lawsuits hit 2,014 cases in the first half of 2025. That’s up 37% year over year. The kicker: 22.6% of those filings targeted sites that already had an accessibility widget bolted on. The FTC just fined AccessiBe $1 million for misleading widget marketing. Plaintiffs’ firms now treat overlays as evidence of negligence, not a defense.

What we actually build

Real compliance. Not a script tag and a prayer.

Semantic HTML. Real headings, real landmarks, real form labels. The page makes sense before any CSS loads.
Keyboard navigation. Every CTA, every form, every nav item reachable with Tab. Focus rings visible. No traps.
Screen-reader testing. NVDA and VoiceOver passes on every template before launch. Inventory cards, finance forms, contact flows.
Color-contrast tokens, audited per build. CI checks every text-on-background combo against WCAG 2.1 AA. Builds fail if a token slips below ratio.
No overlay snake-oil. No AccessiBe, no UserWay, no AudioEye. Those products are now lawsuit magnets, not shields.
ada-lawsuits-2025 · the math
H1 2025
Dealer-website ADA filings
2,014 +37% YoY

Filings in the first six months of 2025 alone.

Sites WITH overlay widget
Still sued anyway
22.6%
of filings
FTC vs. AccessiBe
Misleading marketing settlement
$1M
fine
VirtualGSM build
WCAG 2.1 AA, audited per build
PASS
no widget
The honest disclaimer. We test against WCAG 2.1 AA. We don’t promise zero risk. Anyone who does is lying. We do promise our builds will hold up in court.
ADA reality check · widgets are now evidence, not defense 2025 filings
OEM Compliance

OEM compliance: the path forward.

We are not on the Ford, GM, Toyota, or Stellantis approved-vendor lists yet. We are not going to pretend we are. If you are a franchise dealer counting on co-op dollars to fund your website spend, that matters, and you deserve a straight answer.

What we’re building toward. Brand-guideline conformance, OEM disclaimer requirements, rebate-display rules, certified asset feeds. The technical work to qualify when we apply.
Who this matters for. Franchise dealers running OEM co-op dollars. The certification list controls where those dollars can be spent.
Who this doesn’t matter for. Independent dealers. Buy-here-pay-here lots. Used-car-only stores. The bulk of our customers don’t touch OEM co-op, and never will.
The honest pitch. Independent dealers can switch to us today. Franchise dealers, talk to us about your timeline. We’ll be honest about whether we’re the right fit yet.
oem-cert · honest status board
In progress
FORD Ford Direct certified vendor Not yet
GM GM iMR Turn-Key Not yet
TOYOTA Toyota Tier 3 / TDDS Not yet
STLA Stellantis Digital Program Not yet
INDIE Independent & used-only stores Ready today
No co-op? No problem. Most dealers we work with don’t spend OEM co-op on their website anyway. The check clears the same way regardless.
Cert status · what’s on the roadmap, what’s ready now Honest
Pricing

One number. Everything included.

No setup fee. No content fee. No change-order fee.

$1,500/mo

All-in. Build, host, content, support, change anything.

  • Custom dealer site (not a template)
  • Inventory feed from your DMS
  • Promo Manager (you run it)
  • Landing page factory
  • Call tracking + recording
  • Form leads to your CRM
  • Schema, OG, sitemaps
  • Monthly reporting on outcomes
Free Website Leak Audit →

Month-to-month. We’ll show you the leaks before you commit a dollar.

15 minutes. Real numbers. No pitch.

Send us your site URL. We’ll come back with a Lighthouse report, a competitor speed comparison, and the three biggest leaks costing you leads. If you keep your vendor, we’ll wish you well.

Free Website Leak Audit → Book a Call